Slade, London

Slade biography

Slade may have never truly caught on with global audiences (often narrow-mindedly deemed "too British-sounding"), but the group became a sensation in their homeland with their anthemic brand of glam rock in the early '70s, as they scored a staggering 11 Top Five hits in a four-year span from 1971 to 1974 (five of which topped the charts). Comprised of singer/guitarist Noddy Holder (born Neville Holder, June 15, 1946 in Walsall, Staffordshire, England), guitarist Dave Hill (born April 4, 1946, in Fleet Castle, Devon, England), bassist Jim Lea (born June 14, 1949, Wolverhampton, Staffordshire, England), and drummer Don Powell (born September 10, 1946, Bilston, Staffordshire, England), the group originally formed in the spring of 1966 under the name the In-Be-Tweens, playing out regularly with a mixture of soul and rock tracks. But besides a lone obscure single, "You Better Run" (penned by future Runaways svengali Kim Fowley), the band never issued any other recordings. By the end of '60s, the group had changed their name to Ambrose Slade and signed on with the Fontana label. They released Beginnings in 1969. Soon after, the quartet hooked up with Animals bass player-turned-manager Chas Chandler (who had discovered Jimi Hendrix a few years prior), who promptly suggested the group shorten the name to just Slade and assume a "skinhead" look (Dr. Martin boots, shaved heads) as a gimmick. 3. Slade also refers to a rapper who made music from 2013-2016 under the label, Chapter 9. He currently makes music under a new alias, Dante Oasis.

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