A$AP Rocky concerts in Europe

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Rakim Athelaston Mayers, known professionally as A$AP Rocky, is an American rapper, record producer and record executive. Born and raised in Harlem, he embarked on his musical career as a member of the hip hop collective A$AP Mob, from which he adopted his moniker. In August 2011, Rocky's single "Peso" was leaked online and within weeks began receiving radio airplay. Rocky released his debut mixtape Live.Love.A$AP, later that year to widespread critical acclaim. The success of what is considered his breakout project led to a joint venture record deal with Polo Grounds Music and Sony Music's RCA Records. Rocky has won a BET Award, two BET Hip Hop Awards, an MTV Video Music Award Japan and an MTVU Woodie Award, as well as being nominated for two Grammy Awards, six World Music Awards, three MTV Video Music Awards and two MTV Europe Music Awards. Rocky has also directed music videos for himself, Danny Brown, and other A$AP Mob members. Furthermore, he produces records under the pseudonym Lord Flacko.