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Alexander Leon Gumuchian, known under stage name, BBNO$ (stylized as bbno$, pronounced as “baby no money”) is a Canadian rapper, singer, and songwriter from Vancouver, British Columbia. He is best known for his viral single "Lalala", which was released in 2018 and has since garnered over 700 million streams. He is also well known for his collaboration with Y2K, "Lalala (Remix)". In 2018, BBNO$ released his single, "Lalala", which became a viral hit and gained him international recognition. The single has since received over 700 million streams and was certified gold in the US and 3x platinum in Canada. Following the success of "Lalala", BBNO$ released his second studio album, Fresh Coast, in 2019. The album featured a collaboration with Y2K, "Lalala (Remix)", which peaked at No. 10 on the Canadian Hot 100.