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Rapper DaBaby dove headfirst into music, making a sharp turn from petty crime and legal issues to pursuing rap full-time with no previous experience. Beginning in 2015 under the name Baby Jesus but soon altering that to DaBaby, the Charlotte, North Carolina rapper ambushed the music industry with constant mixtape releases, making waves with tracks like 2016's "Light Show" as well as performances at South by Southwest in 2015 and 2017. His style grew progressively harder and more aggressive as his discography expanded, with melodic and lighthearted flows becoming more confident and fluid by 2018's Blank Blank mixtape. The label quickly released Baby on Baby in March of that year, a sharply produced full-length that was preceded by increasingly surreal videos for singles "Suge" and "Walker, Texas Ranger."