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Kendrick Jeru Davis, known as Jeru the Damaja (born February 14, 1972) spent his early years in the Brooklyn neighborhood of East New York, where he has been rapping at block parties since the early days of his youth. He first showcased his hardcore Brooklyn style to audiences on "I'm the Man," a track from Gang Starr's 1992 album Daily Operation. The following year he released his first single, "Come Clean", which was produced by DJ Premier and became an instant underground hit. His first album, The Sun Rises in the East, released in 1994, and produced entirely by DJ Premier, is considered a classic, and was one of the most acclaimed Hip Hop albums of its time. Jeru followed up in 1996 with his sophomore album Wrath of the Math again produced solely by DJ Premier. The album was also widely acclaimed, though not on the same level as his debut. Like on his first album, Jeru was accusatory of commercial hip hop artists and record labels (Death Row, Bad Boy), who he criticized on the concept track "One Day". After the release of Wrath of the Math, Jeru had a falling out with DJ Premier and Guru, and was missing from the scene until 1999, when he released his third album, Heroz4hire, released together with Mizmarvel. Heroz was his first album without production from DJ Premier and also his first under his then newly created KnowSavage Records. It featured the single "99.9 Pa Cent", which was a verbal attack on his former affiliates Gang Starr. Heroz4hire was less critically acclaimed, due mostly to Premier's absence. His latest album, Divine Design, released in 2003, was the first album under his new record label, Ashenafi Records. The album received little attention and mixed reviews. A new Jeru album, tentatively titled Still Rising was released in 2007.